Nitin Arya · 10+ years, WordPress only
Senior WordPress consultant,
freelance and hands-on.
I build, fix and support WordPress websites for businesses and agencies in the UK, US, UAE and worldwide. You talk to the person doing the work, not an account manager.
wordpress / performance
WEBSITE HEALTH
Built for the long run.
TECHNICAL OWNERSHIP
Build.
Launch.
Keep improving.
WPOne specialist.
Start to finish.
Direct, no account managersGutenberg & WooCommerceSpeed & Core Web VitalsUK · US · UAE · Worldwide
Services
What does your WordPress site need right now?
Building something new, fixing something broken, growing what already works, or keeping it running. Start with where you are.
Custom WordPress Development
Custom WordPress websites built around your business goals, with clean code and an editing experience you can manage yourself.
Business websitesGutenbergFigma to WordPressCustom themes
Website Redesign & Rebuild
Modernise a dated site: better design, speed and editing, with your rankings kept intact.
WooCommerce Development
Stores with the checkout, payments, shipping and product workflows your business needs.
Troubleshooting & Fixes
White screens, critical errors, plugin and theme conflicts: diagnosed and fixed properly.
Security & Malware Cleanup
Malware removed, injected code cleaned up, and the site hardened so it does not happen again.
Speed & Performance
Faster pages and better Core Web Vitals, by fixing what is actually slowing the site down.
Technical WordPress SEO
Crawling, indexing, site structure and schema set up so search engines understand your site.
Maintenance & Ongoing Support
A monthly plan that keeps your site updated, backed up, monitored and improving, so it keeps running while you run the business.
UpdatesBackupsUptime monitoringSecurity checksSmall fixes
Also availableCustom plugins & API integrationsMembership & LearnDashWordPress migrationSee all services
Tools I work with every day
WordPress
WooCommerce
Elementor
Gutenberg
Divi
ACF
LearnDash
Tutor LMS
MemberPress
Paid Memberships Pro
BuddyBoss
Formidable Forms
Fluent Forms
Gravity Forms
WPForms
Contact Form 7
Forminator
Yoast
Rank Math
Google Search Console
Google Analytics
Google Tag Manager
Semrush
Ahrefs
Cloudflare
WP Rocket
LiteSpeed
PageSpeed Insights
Lighthouse
GTmetrix
Redis
PHP
JavaScript
HTML5
CSS
jQuery
Bootstrap
Tailwind CSS
Git
GitHub
Postman
Figma
Adobe XD
Photoshop
Canva
Stripe
PayPal
Razorpay
Square
Mailchimp
Constant Contact
HubSpot
Zapier
Make
Google Workspace
Wordfence
Sucuri
UpdraftPlus
MainWP
ManageWP
Jetpack
Jira
Asana
Notion
ClickUp
Slack
Upwork
Selected work
Real WordPress projects, delivered end to end.
From domain and hosting to design, development, launch and ongoing support. A selection of client websites and what went into them.
Featured project · Interior design
Interior design studio website
A modern, minimal website that puts the studio’s work first, with a filterable portfolio, WhatsApp chat and Google Maps. Domain, hosting, build and ongoing support handled end to end.
WordPressCustom DesignPortfolio FilteringSupport
Healthcare
Physiotherapy clinic website
A fast, mobile-friendly website with online appointment requests, built to attract local patients.
AppointmentsSpeed
Pharmaceutical
Pharmaceutical company website
Designed from scratch with no existing materials, focused on clarity, professionalism and trust.
Custom DesignDeployment
Industries include healthcare, pharmaceuticals, interior design and more. View all projects or see all industries.
Why work with me
A better working relationship.
You work directly with the person planning, building, reviewing, and supporting the website, without unnecessary layers between the requirement and the technical work.
Direct communication
Fewer handoffs
End-to-end ownership
One technical thread
Technical depth
Beyond the page
Long-term thinking
Built to evolve
Direct communication
Talk directly with the person planning and building the solution. Fewer handoffs mean clearer decisions, faster feedback, and less information getting lost between conversations.
RequirementTechnical decisionBuildReview
End-to-end ownership
Requirements, implementation, QA, launch, and ongoing support remain connected through one technical thread.
RequirementImplementationQALaunch
Technical depth
I fix the cause, not just the visible symptom. Development is backed by deployment, integrations, performance, SEO, security and maintenance.
BuildDeployOptimizeMaintain
Long-term thinking
Build decisions account for maintainability, future functionality, and ongoing business needs.
BuildMaintainImproveEvolve
Experience in numbers
Built on experience. Measured in results.
A few numbers that give context to the work behind every WordPress project.
10+
Years experience
500+
Projects delivered
5.0
Upwork client rating
1
Person doing the work
Case studies
Problems solved, start to finish.
How each project moved from the first conversation to a website that keeps working.
Featured case study · Healthcare
Physiotherapy clinic website
The briefA website that brings in local patients and makes booking easy.
What I didA fast, mobile-friendly WordPress site with online appointment requests, built and tuned for speed.
WordPressAppointmentsSpeed
Interior design
Interior design studio website
Filterable portfolio, WhatsApp chat and Google Maps, with hosting and support handled end to end.
Pharmaceutical
Pharmaceutical company website
Designed from scratch with no existing materials, focused on clarity and trust.
What people say
Trusted by clients and the teams I’ve worked with.
Recommendations from a client, managers and team members, all published on LinkedIn.
I had the privilege of working with Nitin, and I find him very professional, responsive, and knowledgeable… Net net, a very good WordPress developer and a very good vendor.
Percy BenFractional CMO, Scaling Businesses
I had the pleasure of working with Nitin for 3 years at Aelum Consulting. During that time, I was consistently impressed with his hard work and dedication. He is always willing to go the extra mile and is always looking for ways to improve.
Kapil OjhaIT Consultant, Aelum Consulting
[Nitin’s] expertise in WordPress, combined with his leadership skills, make him an invaluable asset. He consistently delivers high-quality work and fosters a collaborative environment.
Sapna KashyapA/B Tests, Product Growth & CRO Lead
Not sure where to start?
Get a free WordPress website review
I’ll personally check your website’s speed, SEO and visible security, then send you the top issues to fix first, in plain language, with no obligation and no cost.
- Speed and Core Web Vitals
- SEO and indexing basics
- Visible security issues
- Your top priority fixes
The quick review is completely free. No access or passwords needed. Want a deeper look? An in-depth audit is available as a paid option, with the price quoted upfront.
FAQ
Before we start.
A few practical answers before starting a WordPress project, improvement or ongoing support engagement.
What kind of WordPress work do you take on?
Four kinds of work: building new sites, redesigns, WooCommerce and membership sites; fixing errors, hacked sites and migrations; scaling speed, technical SEO and custom plugins; and maintaining sites with ongoing support.
Do I work directly with you?
Yes. You talk to me from the first call to the final fix. There is no account manager or handoff in between, so decisions stay close to the person doing the work.
Can you work with an existing WordPress website?
Yes. An existing WordPress website can be audited, improved, repaired, redesigned, migrated, optimized, or extended. A complete rebuild is only recommended when the existing setup no longer makes sense technically or commercially.
Do you develop custom WordPress functionality?
Yes. I develop custom WordPress plugins, functionality, integrations, APIs, and business-specific solutions when standard themes or plugins cannot properly meet the requirement.
Can you improve WordPress website speed and Core Web Vitals?
Yes. Performance work can include identifying bottlenecks, optimizing assets, improving caching, reducing unnecessary resources, configuring CDN delivery, and addressing technical factors affecting Core Web Vitals and overall site speed.
Can you help my WordPress site rank better on Google?
Yes, from the technical side. I fix crawling and indexing issues, site structure, internal links, schema, redirects and Core Web Vitals, so search engines can read your site properly and your content has a fair chance to rank.
Will a redesign or migration hurt my SEO?
Not when it is planned properly. I map every old URL to its new one, keep titles, meta descriptions and schema in place, set up 301 redirects and check Google Search Console after launch, so rankings and traffic carry over.
Where are your clients based?
Mostly the UK, US and UAE, plus businesses and agencies worldwide. All work is remote, with updates and calls arranged around your time zone.
Let’s work together
Have a WordPress problem worth solving?
Tell me what you’re building, fixing, redesigning, or improving. I’ll help you understand the technical requirements, recommend the right approach, and define the next practical step.